A story in Thursday's Boston Globe compared Peyton Manning's and Tom Brady's endorsement deals. According to E-Poll, Manning has more name recognition (46% to 27%) and face recognition (31% to 26%), but only 18% would call him handsome. Tom was considered handsome by 41% of respondents, which leads me to believe the other 59% of respondents must have been men.
And this story says that Manning was chosen as the quarterback American women would "most like to see up close in HDTV" in a survey conducted by Sony. Manning had 20% of the vote, while Brady had only 11%. My guess is that the women in the HDTV survey don't know anything about either guy and went on that higher name recognition...
Thursday, January 18, 2007
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